You may noticed that certain punctuation does not work well in HTML. When using an apostrophe in HTML you will probably get ’ on the website. Simple code will give you the correct symbol. Here are the most common:
Punctuation Code
Apostrophe ‘ '
Quotation Mark ” "
NOTE: This type of code does not require < or >.
Example:
To get she’s. Type she's.
For a full list of special characters, click here.